There is no standstill in the footwear industry, but rather an ongoing race towards new technologies that respond to new trends and changing demand - whether for a lighter shoe that returns energy, is slip-resistant or is equally suitable for a marathon run and a walk . This is exactly where BASF comes in and improves the shoe technology of today and tomorrow with high design and material expertise.

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Our service: 

Cross-media communication concept with several interlocking key visuals and key messages, website, animation, trade fair invitation and trade fair appearance